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The Importance Of Hopeful Communication During Times Of Crisis
Friday, July 24, 2020 - 11:02am | 675This article was originally published on Nisonco, and appears here with permission. “Closed until further notice,” read a sign in my town – a local restaurant. Although it’s clear that the spread of COVID-19 has companies in dire straits and scared for the future, I was...
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10 Questionable Cannabis Phrases: Hashing Out A Stylebook For Your Brand
Thursday, July 23, 2020 - 9:32am | 2877This article was originally published on Nisonco, and appears here with permission. It is an undeniable truth that words hold power. Nowhere is this more evident than the public relations and marketing world, where consumer perception defines a brand’s success. There’s a fine line to...
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As Number Of Pending FOIA Lawsuits Grows, Newsgathering Efforts Slow
Tuesday, July 21, 2020 - 1:37pm | 808This article was originally published on Nisonco, and appears here with permission. One of the most important skills for a journalist to have is the ability to file successful records requests, commonly referred to as FOIAs. FOIA is an acronym for the Freedom Of Information Act. That’s...
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How To Be A 'Greener' Cannabis Customer: Unleashing Your Environmental Purchasing Power
Monday, July 20, 2020 - 11:17am | 2205By NisonCo's Marissa Smith. Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is...
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Exclusive: Ad Agency PrograMetrix And NisonCo Confirm Cannabis, CBD Partnership
Monday, June 22, 2020 - 3:45pm | 487Seattle-based programmatic advertising agency PrograMetrix and New Jersey-based public relations firm NisonCo have finalized a formal partnership to widen their shared range of services available to both companies’ rosters of cannabis and CBD industry clients, Benzinga has learned....