Nir Kossovsky

Wynn Resorts, Limited (NASDAQ: WYNN) founder and CEO Steve Wynn has found himself embroiled in a reputational crisis event: accusations of sexual misconduct. The gaming company’s board faces a decision of whether to keep an industry legend at the helm. The founder is pushing back and asking...

In an age of weaponized social media, when a brand like H&M Hennes & Mauritz AB ADR (OTC: HNNMY) releases an offensive advertisement, the shockwaves are felt around the world. The clothing retailer often demonstrates that it undertakes corporate responsibility activity and works hard to...

"Cult of personality" companies have taken a hit in 2017. A cult of personality emerges when someone utilizes propaganda and/or mass media to create a impossibly perfect persona. Similarly to sociologist Max Weber's "charismatic authority," a cult of personality embodies "an idealized,...

United Continental Holdings Inc (NYSE: UAL) has had quite the year from a PR perspective, facing some difficult highly public incidents that appeared to tarnish the brand, if not only temporary. These PR disasters didn't stop the airline from delivering a significant second-quarter earnings...

Travis Kalanick's resignation as Uber's CEO represents a huge opportunity to reshape the company’s culture and tarnished reputation. It was Kalanick’s aggressive nature and talent that catapulted Uber's disruptive vision into the future of ride-hailing. It was this...

Bill O'Reilly's departure from Fox News is a concerning headline for its parent company Twenty-First Century Fox Inc (NASDAQ: FOXA). A CNN report from earlier this month suggested O'Reilly's daily show, "The O'Reilly Factor" generated $446 million in total ad revenue from 2014 through 2016, or more...

United Continental Holdings Inc (NYSE: UAL) has been on a roll recently with several PR disasters. United is under fire this week after a screaming and bloodied physician was dragged off an overbooked flight. This latest mishap is its worst yet and leaves investors and the public wondering if...

Yahoo! Inc. (NASDAQ: YHOO) is still reeling from a second wave of cybersecurity attacks, this time compromising over 1 billion accounts. The company is facing severe reputational risks, and its proposed acquisition deal with Verizon Communications Inc. (NYSE: VZ) is at stake. Yahoo must take...