Josh Gerben

Patent and trademark filings continue to grow for the metaverse with public companies and celebrities among the people betting on growth in the technology or protecting their brand in the sector. What Happened: A recent filing by oil giant Chevron Corp (NYSE: CVX) reveals the company could have...

Companies have pulled out of Russia in record numbers after the country invaded Ukraine. Russia is retaliating against some of the companies by looking the other way or ending patent protection on trademarks. Here’s the latest. There’s A New McDonald’s: A new trademark filing in...

The Russia-Ukraine conflict has caused many U.S. companies to end or suspend operations in Russia. The end result could be the loss of patents and assets in the country, according to a new report. What Happened: Russia has legalized patent theft from countries that are “unfriendly...

One of the top NBA players could be headed to the metaverse, according to a recently announced trademark filing. What Happened: LeBron James has filed for several trademarks involving the metaverse, as reported by trademark attorney Josh Gerben of Gerben Law. “LeBron James is taking his...

Two large restaurant companies have filed trademarks for their respective names and brands inside the metaverse. The filings could be ways to protect their intellectual property from being used by others, or it could signal a further push into the metaverse. Here are the details. McDonald'...

When legendary NBA player Kobe Bryant passed away in 2020 at the age of 41 he left a lasting legacy on and off the court. This legacy continues with several product launches and new plans to bring his brands to the metaverse. What Happened: The Kobe Bryant estate led by Vanessa Bryant has...

A new report indicates one of the world’s largest retailers is pushing into the metaverse, which would likely support a future multitrillion dollar opportunity for the emerging sector. What Happened: Walmart Inc (NYSE: WMT) has filed trademarks with the U.S. Patent and Trademark Office...