John Celenza

BioSteel Sports Nutrition Inc., which is majority owned by Canopy Growth Corporation (NASDAQ: CGC) signed international soccer star Alphonso Davies to its growing team of athlete partners. As a part of the deal, he intends to promote the brand's lineup of zero-sugar hydration products to his...

BioSteel Sports Nutrition Inc. launched Blue Cherry, a new limited-edition sports drink that celebrates the brand’s partnership with the Toronto Blue Jays. The new ready-to-drink offering is co-branded with the Blue Jays logo and will be available at Sobeys banner stores, including Needs,...

BioSteel Sports Nutrition Inc. revealed the latest addition to #TeamBioSteel with the signing of Connor Bedard, an elite rising hockey star and top prospect for the 2023 NHL Draft. Bedard intends to promote BioSteel through events, social media, trade marketing, and more as he supports his daily...

BioSteel Sports Nutrition Inc. revealed an all-star addition to #TeamBioSteel with the signing of Alek Manoah, pitcher for the Toronto Blue Jays. A strong advocate for BioSteel, Manoah knows the importance of clean hydration to elite play on the mound. Manoah will be promoting BioSteel through...

BioSteel Sports Nutrition Inc., the National Hockey League and the National Hockey League Players’ Association signed a new multi-year partnership naming BioSteel the Official Hydration Partner of the NHL and the NHLPA. The milestone partnership will debut during the 2022 NHL Draft in...

Canopy Growth Corporation (NASDAQ: CGC) (TSX:WEED) is expanding its cannabis beverage portfolio, and launching its new Just Hits Different brand campaign. The campaign features an interactive and educational flavor sampling program. Consumers can visit one of more than 1,400 Canadian cannabis...

BioSteel Sports Nutrition Inc., which is part-owned by Canopy Growth Corporation (NASDAQ: CGC) announced a series of new deals with retailers that bring the brand’s lineup of Clean. Healthy. Hydration. sports drinks to nearly 15,000 new stores across the United States. The new retailers...

BioSteel Sports Nutrition Inc. announced Thursday the signing of University of Miami's Division I quarterback D’Eriq King, making him the brand’s first collegiate name, image and likeness (NIL) deal and first college football ambassador. The move brings the brand...

WB Canna Co. & Wellness, a new wholly-owned subsidiary of wine and spirits distributor WEBB Banks is bringing sports hydration drink BioSteel to the Caribbean, Latin America and travel retail. The collaboration with WB Canna Co. & Wellness marks the first time that BioSteel products...

Kansas City Chiefs quarterback and Super Bowl MVP Patrick Mahomes announced Tuesday a multi-year partnership with sports nutrition company BioSteel. Per the deal, Mahomes will become an equity partner in the company, which is part-owned by Canopy Growth Corp (NYSE: CGC). This is his first...