IBM Digital Analytics

Holiday retail sales generated through mobile devices increased 27 percent and accounted for 23 percent of the total for November and December, according to IBM Digital Analytics. Total online holiday sales increased nearly 14 percent from a year earlier, according to the survey, from a unit of...

According to 24/7 Wall Street, IBM Digital Analytics concluded that online sales rose 8.3 percent on Christmas Day compared to Christmas Day 2013. The report also suggested that mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day, representing an increase of 18.6...