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How Did A Startup Get Jay-Z And Kevin Durant Excited About Life Insurance?
Wednesday, November 21, 2018 - 2:55pm | 603The Benzinga Fintech Focus Podcast took a brief detour last week into the world of term life insurance. This week’s episode features an interview with Peter Colis, founder and CEO of Ethos, a startup looking to change the way consumers buy term life insurance policies. Ethos has raised over $...
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The LeBron James Effect On Ticket Prices
Monday, October 22, 2018 - 4:40pm | 367The LeBron James effect is very real. Showtime The new-look Los Angeles Lakers lost their first two games, but according to TicketIQ, Lakers tickets have seen the largest price increase on the secondary market at 48 percent. Not surprisingly, the Cleveland Cavaliers have seen their ticket prices...
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Golden State Dynasty: Some Perspective On The Warriors' Success
Monday, June 11, 2018 - 4:22pm | 439The Golden State Warriors closed out the Cleveland Cavaliers on Friday to win their third NBA championship in four years. If not for a dramatic come-from-behind Finals victory by the Cleveland Cavaliers in 2016, the Warriors would have four consecutive championships, a distinction that would place...
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Media Analyst: NBA Could Be As Popular As The NFL In 10 Years
Friday, April 20, 2018 - 9:52am | 906The NBA just posted its most watched season in four years. With the playoffs underway, ratings are as healthy as ever, posting the best Saturday playoff opener in five years. If the expected matchup between the Golden State Warriors and the Houston Rockets comes to fruition, one media consultant...
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Top 10 NBA Teams On Social Media
Thursday, February 15, 2018 - 9:16am | 464Not only are the Golden State Warriors the reigning NBA champions, they're also the kings of NBA social media. The Warriors generated $9.5 million of value on social media over the past 30 days, more than any other team in the league, according to a new report from GumGum Sports. Nearly...
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Study: NBA Jersey Sponsorships Drive $350 Million In Value On Social Media Alone
Wednesday, February 14, 2018 - 2:59pm | 808The 2017-2018 NBA season is the first time a sponsorship appeared on a professional sports team uniform in the United States. Given the success these advertisements are having, it may not be long until other leagues follow suit. The advertising opportunity will generate $350 million in value to the...
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TNT Hopes To Be A Comeback Story This Season; NBA Opening Night Ratings Up 46%
Wednesday, October 18, 2017 - 1:57pm | 404At last season’s close, NBA broadcasters sulked to the bus, heads down, defeated. Across Walt Disney Co (NYSE: DIS)’s ABC and ESPN, NBA TV and Time Warner Inc (NYSE: TWX)’s TNT, the league’s regular-season average viewership had fallen 6 percent year-over-year. TNT, in...
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Every Record LeBron James Broke In The NBA Finals
Tuesday, June 13, 2017 - 3:56pm | 524LeBron James lost his fifth NBA Finals, but it surely wasn't due to a lack of effort, as he became the first player ever to average a triple-double in the NBA Finals series. Despite his incredible performance, the Golden State Warriors simply had too many weapons. This was a team that went 73-9...
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With NBA Finals Over, Checking In With Stars' Most Visible Brands
Tuesday, June 13, 2017 - 10:27am | 547The Golden State Warriors completed a nearly perfect sweep of the NBA playoffs by defeating the defending champions Cleveland Cavaliers in Game 5 of the NBA Finals. The Warriors' perfect 12–0 run heading into the Finals could in part be attributed to Under Armour Inc (NYSE: UAA)'s...
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ABC Finds NBA Ratings Absolutely Golden
Tuesday, June 13, 2017 - 9:23am | 475A post-season playoff packed with lackluster, lopsided games finally got the rematch that apparently everybody wanted. And maybe needed. The result? Ratings gold for ABC and its parent, Walt Disney Co (NYSE: DIS), which has posted numbers not seen since Michael Jordan won his sixth and final NBA...
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Under Armour In The Midst Of An NBA Finals Rally
Monday, June 12, 2017 - 3:37pm | 496Who says what happens in the media on a day-to-day basis doesn't impact individual stocks? Look no further than the recent rally in shares of Under Armour Inc (NYSE: UAA). Keep in mind, the stock is a casualty on the prolonged retail route, and as of late, there has been rotation out of some...
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'Chef Curry' Can't Seem To Cook Up A Strong Shoe Rollout For Under Armour
Monday, April 17, 2017 - 9:44am | 515Under Armour Inc (NYSE: UAA) just can’t seem to get it right in the cutthroat shoe industry. Things started to go downhill when the company released its infamous, "Chef Curry 2" model, which got blasted on social media. The latest Curry 3 colorway release, called the Oxblood leather, is...
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Why Did Facebook Live-Stream A Basketball Game In India?
Monday, January 9, 2017 - 1:24pm | 280Facebook Inc (NASDAQ: FB)'s user base was able to live-stream Stephen Curry leading the Golden States Warriors to a come-from behind win over the Sacramento Kings on Sunday with one catch — they had to have been located in India. According to Recode, international basketball fans are able to...
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Was Nike In On Kevin Durant's Move To The Warriors?
Wednesday, July 6, 2016 - 9:44am | 286The news of Kevin Durant joining the Golden State Warriors over the weekend is almost certainly the biggest news this off-season. While critics have blasted Durant for "shopping" for a championship ring, there may be more to the decision. Nike Inc (NYSE: NKE) may have played a role in influencing...
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ABC Sees Record Ratings As Cavaliers Win Historic Championship
Tuesday, June 21, 2016 - 6:34am | 217Walt Disney Co (NYSE: DIS) ABC's summer has been stellar so far thanks in large part to the NBA Finals and a rematch between the Golden State Warriors and the Cleveland Cavaliers. On Sunday night, the best-of-seven game series wrapped up in nail-biting fashion and over 30 million people tuned...