FIFA World Cup

The 2018 FIFA World Cup in Russia kicks off Thursday on Fox (NASDAQ: FOXA). The month-long tournament is expected to attract billions of viewers from over 200 countries, making it a marketing dream. The likes of Coca-Cola (NYSE: KO), Visa (NYSE: V), Budweiser (NYSE: BUD), and McDonald's (...

Social media site Twitter Inc (NYSE: TWTR) has been working to claw its way back into investors' favor over the past year after the site's user numbers began to taper off and analysts started to question whether the site had staying power. One of the Little Blue Bird's latest strategies has been a...

Although 3D printers haven't exactly reached mass-market status, that doesn't mean the technology hasn't caught the attention of some big names. Here are five companies that have shown much more than passing interest in 3D. General Electric General Electric’s (NYSE: GE)...

World Cup fever is at an all-time high this year. From Google.com to national TV ads, websites and everything in between, virtually no one will be able to escape the hype surrounding the world's largest sporting event. Diehard football fans (or "soccer fans," for those of you who are in America)...

FIFA World Cup advertisers have a problem. Although the World Cup is the single most popular sports event on the planet, it features a game in which there are few opportunities for commercials. Soccer is played in two 45-minute halves, mostly without a break. Second, soccer is global. The...

The world's largest sporting event could help Electronic Arts (NASDAQ: EA) sell more games in 2014. "It's time to pop the cork and have some parties," Hilliard Lyons analyst Jeff Thomison told Benzinga. "The console ownership is going well, people are starting to buy...

Every winter, millions of Americans gather to watch the biggest football game of the year. Most of them are unaware, however, that the outcome could have an impact on investors' portfolios. Stephen Eckett, author of The UK Stock Market Almanac 2014, has studied the unlikely effects that major...