eMarketer

With the din around Snap Inc (NYSE: SNAP)'s IPO settling down, it is time to take stock of how fundamentals stack up. This assumes importance, especially as the stock's valuation looks overstretched on the back of strong gains in the first two trading sessions since its listing. Valuation Goes...

Snapchat may not be as big as its bigger brethren Facebook Inc (NASDAQ: FB). Compared to Facebook's annual revenues of $27.64 billion in 2016, Snapchat earned only $404.48 million. But at least it has the technological superiority in making the latter want to evolve copycat versions of each of...

The announcement of a price-tag-unknown deal Wednesday between Jerry Seinfeld and Netflix, Inc. (NASDAQ: NFLX) is another signal of how heavily streaming services have entered the production side of the business. A-List Comedians At Netflix The production of exclusive content as a growth strategy...

For Netflix, Inc. (NASDAQ: NFLX) investors, waiting for the year-end earnings report is a bit like waiting for the newest season of “Unbreakable Kimmy Schmidt.” After months of anticipation, they consume what’s released in a brief binge, enjoy a three-hour high and then...

According to comScore, digital e-commerce spending will grow in the 2016 holiday season by 16–19 percent to $79 billion–$81 billion, representing an acceleration in growth compared to a year ago. Robert "Bob" S. Peck of SunTrust Robinson Humphrey pointed out that over the past two years...

The latest consumer survey from Signal shows just how dominant of a position Amazon.com, Inc. (NASDAQ: AMZN) has established in the U.S. holiday shopping market. But it also provides some reasons for hope for competing retailers. Incredibly, 42 percent of the more than 1,500 consumers surveyed...

According to an eMarketer report, the cord-cutting trend is set to accelerate in the United States. EMarketer noted that by the end of 2016, the number of U.S. households subscribing to cable or satellite will dip below the 100-million mark. The report stated that by 2018, one in five U.S....

EMarketer.com recently released findings of its 600-person holiday season survey. The results implied that a year-over-year increase in big-ticket items such as cars and appliances is expected. Furthermore, a majority of shoppers will do more of their shopping in-store as opposed to online,...

According to a recent report by eMarketer, more companies are using social media platforms to advertise than ever before. The report ranked Facebook Inc.(NASDAQ: FB) and Twitter Inc (NYSE: TWTR) as leading in market share, with Instagram seeing the fastest year-over-year growth of all the platforms...

Facebook Inc (NASDAQ: FB) has announced it is testing a new set of in-app e-commerce initiatives. The initiatives are geared toward making mobile shopping more user-friendly. Facebook’s massive user base poses a major threat to Amazon.com, Inc. (NASDAQ: AMZN) if Facebook can gain significant...

The business of digital marketing is still relatively young. However, with sites like Facebook Inc (NASDAQ: FB) and Twitter Inc (NYSE: TWTR) sporting hundreds of millions of monthly active users, digital marketing is already a multi-billion dollar industry. However, unlocking and understanding...

Facebook Inc (NASDAQ: FB) has been tweaking its autoplay video ad feature ahead of a full rollout. Investors are following Facebook's video ad rollout closely as it represents an important revenue stream for Facebook. The company stands to benefit from the ongoing shift of marketing spend...