One Low-Tech Toy Blows Away Black Friday Shopping Competition

While many shoppers are searching for the latest tech gadgets, a toy brand nearly 100 years old is dominating Black Friday searches in 2024.

What Happened: Each year, new toys and gadgets are among the most searched items during the Christmas holiday shopping season.

Airpods, iPads, Nintendo Switch, and other newer tech products rank well in searches, but Lego dominates the search results on Black Friday.

The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from Similarweb, tracking searches on Amazon.com Inc (NASDAQ:AMZN), Best Buy Co Inc (NYSE:BBY), Target Corp (NYSE:TGT), and Walmart Inc (NYSE:WMT).

For searches on Walmart, Lego ranks second trailing only the generic search item of TV. On Target, Lego ranks third, trailing only Pokemon and Pokemon cards.

Read Also: Lego Maker Pledges To Cut Oil Content In Bricks By 2032, Faces Higher Production Costs

Why It's Important: Lego has been a staple among toy wish lists for children and adults alike for many Christmases.

While Lego has advanced its technology and now has motorized sets and sets that focus on STEM (science, technology, engineering and mathematics), sets based on popular movies and television shows are also highly coveted by collectors.

Lego ranking well among searches could be good news for retailers as the items are not exclusive and are sold in many locations.

Lego sets are also not often discounted, which could be good news for retailers and their margins. Many other top products also get heavy discounts for the holiday shopping season to attract retailers.

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Image created using artificial intelligence via Midjourney.