Trick Or Treat: Rivian Rolls Out Spooky Halloween Update Featuring Car Costumes, Creepy Chirps

EV startup Rivian Automotive (NASDAQ:RIVN) said on Thursday that it will launch its Halloween software update starting Oct. 18, complete with spooky features and car costumes.

What Happened: The company announced the update in a video posted on social media platform X featuring actor David Hasselhoff who starred in the Knight Rider series.

One of the car costumes available with the update is inspired by Knight Rider. The costume will alter the Rivian’s interior display system and the exterior lightbar on Gen 2 R1 vehicles will cascade a red beam to replicate the experience of K.I.T.T, the robotic automobile that featured in the series.

There are also other car costumes available with the update, inspired by iconic and classic vehicles from pop culture, such as one inspired by the time machine in Universal Pictures and Amblin Entertainment's Back to the Future, in addition to a spooky option.

The haunted Rivian car costume has eight different sound effects and three different color themes to choose from ranging between purple, yellow, red, and green. The interior display screen will feature static and ghosts to increase the spooky feeling when the vehicle is parked with the costume.

Besides Costumes: Besides costumes, Rivian’s new update changes pedestrians on the driver display to zombies and bicyclists and motorcyclists into headless horsemen.

Vehicle owners can also play multiple spooky chirp sounds, including one resembling the owl.

However, the spooky features will only be available for a limited time until November 4, the company warned. Additionally, both the vehicle and the Rivian mobile app must be updated to their latest versions for the features, it added.

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Photo courtesy: Rivian