Amazon's Alexa Division To Slash Jobs As Company Pivots To Generative AI

Amazon Inc. (NASDAQ:AMZN) is reportedly preparing to layoff several hundred employees in its Alexa division, according to an internal memo. This move follows a shift in the company’s focus towards the development of generative AI.

What Happened: The internal memo was penned by Daniel Rausch, Vice President of Alexa and Fire TV at Amazon. Rausch explained that the layoffs are a result of a strategic readjustment towards generative AI.

“As we continue to invent, we're shifting some of our efforts to better align with our business priorities, and what we know matters most to customers—which includes maximizing our resources and efforts focused on generative AI. These shifts are leading us to discontinue some initiatives, which is resulting in several hundred roles being eliminated,” Rausch said in the memo, acquired by GeekWire.

In the increasingly competitive world of AI, Amazon has been striving to keep pace with significant advancements in generative AI, such as OpenAI’s ChatGPT, which has been acclaimed for its sophisticated natural language conversations.

See Also: Wedbush’s Ives Raises Microsoft Target To $425 On The Back Of ‘Game-Changing’ AI Monetization, Same Day Redmond Announces Two Custom Chips

This decision comes on the heels of previous layoffs in Amazon’s Devices & Services division last year, reportedly due to losses totaling up to $10 billion annually. Amazon has also recently made cutbacks in other sectors, including music and gaming.

While Amazon has not disclosed the specific initiatives being discontinued, the company’s commitment to the exploration of new AI forms is evident. This was demonstrated by its unveiling of a generative AI-powered Alexa feature named "Let's Chat" in September.

Why It Matters: Amazon’s move to cut jobs and refocus on generative AI underscores the tech giant's commitment to staying competitive in the rapidly evolving AI landscape.

With competitors like OpenAI making strides in natural language processing, Amazon’s pivot could be crucial for maintaining its market position. The move also raises questions about the future of other initiatives at Amazon as the company continues to streamline its operations and focus on profitable sectors.

Check out more of Benzinga's Consumer Tech coverage by following this link.

Read Next: China Stuns The World With Its 1.2 Terabit Network That Can Transmit Entire Netflix Repository Under 30 Minutes

Photo by Charles Brutlag on Shutterstock