Should Mac Loyalists Feel Alienated By Apple?

Before Apple Inc. (NASDAQ: AAPL) sold smartphones, tablets, watches and dabbled in autonomous driving, it sold just a computer called the Macintosh, which had a small but loyal group of users.

Today, these Mac users have reason to feel alienated, at least according to a Bloomberg report.

According to Bloomberg, Mac computers seem like an afterthought these days. Consider the fact that upgrades to Macs were once a "frequent ritual," yet these days, they are "few and far between."

The Mac Pro hasn't seen a refresh since 2013 and an updated model which was announced in October under-performed rival products. Meanwhile, the Mac Mini's last upgrade was back in 2014, while new machines have proven to be underwhelming and even infuriating to its loyal fan base.

Macs Are Getting Far Less Attention

Bloomberg conducted interviews with individuals familiar with Apple's inner workings. The consensus was that the company is devoting far less attention to computers today than it has in the past, even though the Mac generates around 10 percent of Apple's total sales and ignoring the unit could alienate professional designers and business customers.

The bigger problem at hand is if Mac users continue to feel alienated and aren't happy with new upgrades, they could switch to what many loyalists consider to be the "dark side." After abandoning a Mac for a PC, there is less of a reason to continue using their iPhone or iPad devices.