Skip to main content

Market Overview

The Shoe Nike Fans Have Been Waiting 27 Years For Will Arrive This Holiday Season

Share:
The Shoe Nike Fans Have Been Waiting 27 Years For Will Arrive This Holiday Season

"Back To The Future's" prediction on self-tying Nike Inc (NYSE: NKE) shoes wasn't too far off.

Nike has announced it's finally bringing self-tying shoes to the market, with its HyperAdapt 1.0 model releasing just in time for the holidays on November 28.

Related Link: 5 Technologies From 'Back To The Future' We Don't Have (And Who Should Make Them)

Nike recently produced a limited edition for Michael J. Fox to create buzz for the new technology. The shoes will be released in limited quantity and you must set up an appointment at select retail locations to secure a pair.

With its Zemeckian technology (an ode to the film's director), the shoes tighten or loosen with the press of a button.

Nike stock traded nearly flat on Wednesday at $55.35.

 

Related Articles (NKE)

View Comments and Join the Discussion!

Posted-In: Back to the Future HyperAdapt HyperAdapt 1.0News Events Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com