Facebook Expands Features To 'Live'

Facebook Inc (NASDAQ: FB) announced on Wednesday new changes to how its users create, share and discover live video on the social media platform.

Facebook's Product Management Director, Fidji Simo, described in a blog post new features to Facebook Live. Specifically, the company is rolling out the ability to provide live video within Groups and Events.

Facebook also announced the introduction of Live Reactions. Users can select "love, haha, wow, sad or angry" which will be shared in real time. This may also offer the broadcaster the ability to get a sense of how people are reacting to their live video.

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"Live video on Facebook is truly interactive as broadcasters engage with their commenters and respond to their suggestions and questions," the blog added. "In fact, from initial data, we've seen that people comment more than 10 times more on Facebook Live videos than on regular videos. We want people watching the broadcast after the fact to feel "in" on the action."

The new features will be rolled out across iOS and Android devices over the coming weeks.

"We've been humbled by all the amazing and creative ways that people have used Facebook Live so far, and we're committed to creating the best experience for everyone who wants to create, watch and interact with live videos on Facebook," the blog concluded.