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Google Glass Is Back

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Google Glass Is Back

Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) tried to become one of the first companies in the wearables space when it released Glass in 2012, glasses that doubled as a wearable computer and could project images in front of a user's eyes. The headgear was a flop as most saw the technology as geeky, uncomfortable and a violation of privacy, and Google's foray into the wearable space faded into the background.

However, it appears the tech giant is giving its glasses another go, this time with a new target market in mind.

The New Glass

Google has revamped Glass to allow it to clip on and off of different glasses and allows users to move the projections both horizontally and vertically. Google engineers also improved Glass' battery life and added a faster processor.

Related Link: 3 Ways Google Glass Could Change Journalism

New Market

Initially, the latest version of Glass will be rolled out to businesses. Google believes the technology could be beneficial for surgeons as it would allow them to collaborate remotely and train medical students. Glass is also useful for workers who repair expensive and often complicated machinery as it would allow them to get feedback from headquarters while they were out in the field.

Muted Rollout

In contrast to Glass' initial market rollout, the second time around will be relatively quiet. As Google is first experimenting with the product in private businesses, the product won't have a flashy launch. However, Google executives are expected to continue revising Glass in order to eventually take the product to the public again.

 

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