Highlights From Starbucks' Ongoing Investor Day Presentation
Howard Schultz, CEO of Starbucks Corporation (NASDAQ: SBUX) along with key executives detailed on Thursday during an Investor Day presentation how the company plans on growing its brand to $30 billion in annual revenue by fiscal 2019.
Below are some of the major highlights from the presentation:
Domestic Commentary
- Starbucks plans on launching a mobile ordering system.
- Starbucks plans on offering a delivery sense for dense urban office buildings.
- Starbucks plans on doubling its U.S. food revenue to over $4 billion over the next five years.
- Starbucks plans on expanding its lunch menu to attract diners.
- Teavana store and tea bars are performing ahead of plan which is significant as tea could be a better business than coffee.
- Starbucks expects its evenings experience concept (serving alcohol and food) to add $1 billion in revenue by the end of fiscal 2019.
International Commentary
- Starbucks plans on doubling its store count in China to over 3,000 locations by 2019.
- Starbucks has already opened 50 stores in India over the last two years.
- Starbucks sees an “enormous” opportunity to build new stores globally.
Note: At the time of publication, the Investor Day conference was ongoing. Stay tuned for updates as they come in.
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