Cramer: Target's Brian Cornell Valiantly Chasing The Fleeing Consumer

Target Corporation (NYSE: TGT) came out with better-than-expected fourth-quarter earnings earlier Wednesday. Although the company posted a quarterly loss of $4.10 per share, excluding one-time items, the earnings from continuing operations came in at $1.50, above analysts’ expectations of $1.43 to $1.47 per share.

CNBC’s Jim Cramer was recently seen discussing the stock and praising Target’s new CEO Brian Cornell.

“It's incredible!” Cramer interjected.

Cornell Chasing The Fleeing Consumer

“What’s so great when you look at what Target is doing,” Cramer said, “[...]He is going after what's basically the Consumer Who Has Left Target.”

Cramer said parenthetically, “I know he [Brian Cornell, Target CEO] is going to save a lot of his fire power for the March meeting, but if you read the excellent cover story in Fortune, he does give you a prelude about what’s happening.”

Who Is This Deserter?

“He is going after Baby; he is going after Wellness. Okay. He is going after what’s basically the Consumer Who Has Left Target. You start a household; you go to Target. That’s what he is saying.”

As an aside, Cramer added, “By the way, his decision to be able to cut the 'for .com' is brilliant because he wants to get those people in the door.”

Related Link: UPDATE: Target Tops Q4 Expectations

Working That Online And Mortar&Bricks Presence

Cramer continued, “Home Depot said yesterday that 40 percent of the people who order online – and their site is fantastic – come to the store and pick it [the order] up and then they buy things. So, Cornell’s got the same momentum. These are really much smarter retailers. When Cornell admits that he has to have Apple Pay, which he only does for the online, then I think we will really know that he has really got game.”