Amazon Launches 2 New Features

When it comes to taking risks regardless of what other stakeholders feel, Amazon.com, Inc. (NASDAQ: AMZN) is probably the champion among major tech companies. While investors continue to worry about the company’s bottom-line, Amazon has yet again gone ahead and announced two new, potentially profitable, features: price negotiation for certain items and delivery within an hour in New York.

Dan Costa, editor-in-chief of PC Magazine, was recently on CNBC to discuss the new features announced by Amazon.

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Old-Fashion 'Haggling' Brought To Cyberspace

“The first thing I want to play out is it [the price negotiation feature] is not an auction per se, that functionality has been available for a while. This really is making offers,” Costa explained.

"If you see one of the products that this qualifies for [currently 150,000 products and growing] and you don’t like the purchase price, you can actually click ‘make an offer,’ say what you would pay for the product, and the seller will get an email with your offer and then respond to either accept that offer or give a new offer. So, it brings haggling into the digital age,” Costa said.

From Your Device To Your Door In One Hour's Time

On one hour delivery being tested in New York, Costa said, “I think Amazon has got a better chance of making it work, at least in urban areas.”

“They are innovating on the digital side and now they are also innovating on that last mile -- actually getting products into consumer hands. So, they are really playing the whole retail space.”