Why Macy's Shares Are Gaining Today

Macy's Inc (NYSE: M) has expanded Disney products from the Walt Disney Company (NYSE: DIS) across all categories during the Holiday season.

To celebrate Disney's 100th anniversary, Macy's launched a collection of products for all ages, including toys, jewelry and watches, home and entertaining, apparel and accessories, and holiday-themed products. 

Macy's has also disclosed a Disney Princess collection that includes role-play costumes, accessories, character dolls, jewelry, apparel, and toys.

"We are excited to expand our relationship with Disney as together we bring to life Disney Princess experiences in-store and online with exclusive Disney products, just in time for the Holiday Season," said Nata Dvir, Chief Merchandising Officer at Macy's.

Macy's expanded Disney assortment includes luxurious items and products across key categories, including Enchanted Disney Fine Jewelry, special Citizen watches, Pandora jewelry, and more to add a little something extra to any jewelry box.

"The wonder of Disney Princess at Macy's Herald Square will inspire guests to immerse themselves in a truly unforgettable retail experience," said Mike Stagg, Senior Vice President, Disney Consumer Products, the Americas. 

The company will report its third quarter 2023 sales and earnings results on Thursday, November 16, 2023.

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Price Action: M shares are trading higher by 8.38% to $11.64 on the last checked Tuesday. 

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