High Tide Spoke At The Benzinga Cannabis Capital Conference About How Retail Can Effectively Compete With Illicit Markets, Work Within Tough Legal Frameworks For Success

Raj Grover, CEO of High Tide, spoke at the Benzinga Cannabis Capital Conference at the ‘Collision Course: Cannabis & The Future of Retail’ panel. He discussed how High Tide has been successful in dealing with both limited licensing in Canada and a still thriving illicit market.

The company worked really hard to diversify revenue so they could stand out against the crowd. They have always had a diversified ecosystem with CBD, cannabis consumption and accessories, and Consumption Club members.

Now they have over 1 million members of their subscription model club and this has brought in a steady stream of loyal customers. 

Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here. 

Featured photo by Elsa Olofsson on Unsplash.

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