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Is Disney Seeking to Profit Off American Heroes?

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It takes a lot of nerve to helicopter into Pakistan, raid a compound, and put a few bullets into Osama Bin Laden. It takes even more nerve to be the corporation that tries to trademark and profit off the blood of actual American heroes.

In a move that shows equal parts of desperation, shamelessness, and unmitigated greed, Disney (NYSE: DIS) is reportedly seeking trademarks centered around the phrase “Seal Team 6”. Navy Seal Team 6 is the name of the special operations forces squad that is credited with the kill shot on the world's most famous dead terrorist.

The squad is so secretive that the government had not before even confirmed their existence, let alone their name. Because their existence is so hidden, it appears no one thought to trademark the name. Now that they're heroes, in swoops Disney with not one, not two, but three trademark applications for the phrase.

So what exactly is Disney trying to trademark? The applications for “Seal Team 6″ cover clothing, footwear, headwear, toys, games and “entertainment and education services,” among other things.

It's unclear how a family-friendly company like Disney will merchandise an elite special operations forces squad whose sole purpose is to kill people for America. Kid's clothing line? Some sort of 3-D movie featuring (animal) seals as a squad who protects the ocean from polluters?

What's next for Disney? Do they get to trademark President Obama? How about the color blue? Do they own the patent on the number 13 yet?

Better yet: has anyone thought to patent the phrase “Walt Disney is rolling over in his grave?”

 

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Posted-In: Navy Seal Team 6 Osama Bin LadenNews Movers & Shakers Legal Global Media General Best of Benzinga

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