Blizzard Launches New Studio Focused On Mid-Level Games, Mobile Integration: Report

Microsoft Corp.‘s (NASDAQ:MSFT) Blizzard Entertainment is expanding its operations with the formation of a new AA studio.

According to Windows Central, this new studio will focus on developing games centered around Blizzard’s established franchises, such as World of Warcraft, Overwatch, and StarCraft.

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Blizzard’s New Studio Focus

The new studio will be composed mainly of former employees from mobile game developer King, a subsidiary of Activision Blizzard.

This suggests that the studio may work on projects that integrate mobile gaming elements, potentially aligning with Microsoft’s plans for a mobile store expected to launch later this year.

According to the report, Microsoft is interested in exploring cost-effective approaches within its gaming divisions. The formation of this new studio is part of a broader strategy to leverage smaller teams to drive innovation and manage costs more efficiently.

Moreover, the involvement of former King employees could lead to new developments or expansions of Blizzard's existing franchises, tailored for various platforms, including mobile.

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