JPMorgan (JPM) Bullish On Google’s (GOOG) Display Advertising Prospects

The global technology research team at JPMorgan (NYSE: JPM) is bullish on the Display Advertising prospects of Google (NASDAQ: GOOG).

The JPMorgan team led by Imran Khan reckons that YouTube will generate revenues of US$700 million in 2010 and become profitable thenceforth. In order to increase the use of Display Advertising, the Google management intends to simplify the entire process. It has also introduced products to make the ads more precise.