Here's How Amazon Will Take Over Half Of U.S. E-Commerce Growth

• Amazon.com, Inc. (NASDAQ: AMZN) shares have surged 114.12 percent year-to-date, reaching a high of $675.77 on December 16.
• Macquarie’s Ben Schachter has maintained an Outperform rating on the company, while raising the price target from $740 to $760.
• Schachter expects the company to account for 51 percent of U.S. e-commerce growth and 24 percent of retail growth.

Analyst Ben Schachter mentioned that Amazon's share of retail growth in the US has been growing meaningfully and that the company would account for more than half of the U.S. e-commerce growth in 2015.

“For every $1 of E-commerce growth, AMZN will take $0.51,” Schachter said, adding that Amazon would also take $0.24 for every $1 of total adjusted retail growth in 2015.

Related Link: BofA Says Data Suggests Amazon Extended Lead In E-Commerce, Cloud During 2015

According to the Macquarie report, Amazon's share of U.S. e-commerce is expected to grow 400 bps in 2015 to 26 percent, which would be its fastest ever.

Schachter attributed the accelerating gains to Prime, with Prime members currently accounting for 25 percent of the total U.S. households and estimated to grow to 50 percent of U.S. households by 2020.

Although the stock has surged 114 percent in 2015, largely driven by AWS, Schachter believes that “Prime will lead to more gains in 2016.”

Shares of Amazon last closed at $664.51 and was up about $1 in Tuesday's pre-market session.