Skip to main content

Market Overview

Is Tim Cook The New Steve Ballmer?

Share:
Is Tim Cook The New Steve Ballmer?

Apple Inc. (NASDAQ: AAPL) CEO Tim Cook is often held in high regard, especially when compared to other executives. This includes former Microsoft Corporation (NASDAQ: MSFT) CEO Steve Ballmer, who was heavily criticized when he led the Windows maker.

After Monday's presentation at the Worldwide Developers Conference, some investors are starting to wonder if Apple's leader has adopted Ballmer's strategies.

"Is Tim Cook the new Steve Ballmer? That was my main takeaway from WWDC," Cody Willard, chairman of Scutify and Futr, told Benzinga. "All they did was copy a bunch of other successful products, and it sure looked like Microsoft in 1999 -- or 2005, for that matter. Social networking for music -- didn't Apple already do that with Ping?"

Willard said that Apple is supposed to be skating to where the puck is going, "not Steve Ballmer-like skating to where the puck used to be."

Related Link: Apple Pay Exclusive Discounts Are 'Entirely Possible'

Tomorrow's Follower

Rob Enderle, principal analyst at Enderle Group, wasn't surprised by Apple's presentation, which included new OS X and iOS features that had previously appeared on Android and Windows.

"The thing is, Apple's always been more of a fast follower in many ways, except at the beginning," Enderle told Benzinga. "A lot of features that the Mac OS [has] kind of showed up on Windows first. And it goes back and forth."

Apple Music is seen by some as a me-too service following Spotify, but Microsoft was actually one of the first to launch a streaming service.

"Zune's killer feature was subscription music," said Enderle. "Steve Jobs argued that nobody in their right mind wanted subscription music -- they wanted to buy and own their music. Jobs always did that. Before they had video on the iPod, he argued, 'Who in their right mind would want video on their MP3 player?'"

Mimicry is a big part of the industry, however. Enderle said that if Apple does something first, Google Inc (NASDAQ: GOOG) and Microsoft will copy the resulting product, service or feature. If Google or Microsoft is first to market, Apple will be the one that comes off as a copycat.

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.

 

Related Articles (AAPL)

View Comments and Join the Discussion!

Posted-In: Cody Willard Futr Google MicrosoftAnalyst Color Top Stories Exclusives Tech Best of Benzinga

Latest Ratings

StockFirmActionPT
SEDGB of A SecuritiesMaintains411.0
PTLOPiper SandlerMaintains28.0
AOUTLake StreetMaintains26.0
RAPTPiper SandlerMaintains52.0
OCXLake StreetMaintains6.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com