Report: Apple And ABC Working 'Intensely' On TV Deal

Apple Inc. (NASDAQ: AAPL) brought ABC's live news to its Apple TV streaming service last year in what some considered to be the beginning of a long-lasting relation between Apple and ABC's parent company, Walt Disney Co (NYSE: DIS).

Patently Apple picked up a story that Disney executives have been in "intensified" negotiations as of late to bring most, if not all of its channels to Apple's streaming service. On the other hand, the publication stated that Apple wants to take fewer channels in a bid to keep the price down for its service when it is likely to launch later this year.

An agreement between Apple and Disney is of importance given Disney's channels, particularly ABC Family are considered to be essential for young families – especially those with kids who want lower-priced Internet-based TV options without sacrificing content.

The negotiations highlight the difficult position Apple faces. The publication concluded, "Apple can't take on all the channels that the content companies are currently forcing on their subscribers or their new Apple TV service will simply mirror the types of bundles cable companies already have in place."